// Embedded Web Applications
Focused tools that make your website more useful.
Add a practical digital tool to your website without turning the project into a large and open-ended software build.
Solve one clear problem well.
A smart tool can help customers choose a product, request an accurate quote, submit complex information, create a document or communicate across languages.
We design these tools as part of the wider website experience, so they feel connected to the brand rather than added as an afterthought.
[ 01 ]
Lead and Enquiry Tools
Advanced forms
Quote requests
Application flows
Enquiry routing
Micro CRM connections
[ 02 ]
Decision Tools
Product selectors
Calculators
Comparison tools
Recommendation tools
Guided journeys
[ 03 ]
Content Tools
Content creation
Brand-aligned drafting
Ghost writing support
Multilingual content
Structured publishing
[ 04 ]
Communication Tools
Cross-language communication
Message management
Translated responses
Shared terminology
[ 05 ]
Compliance Connections
Policy publishing, compliance document connection and upgrade paths to advanced capabilities available through Polgen, an independent Pexlabs product.
Scope Control
Smart tools are designed around a clearly defined task, user journey and business outcome. Larger product or custom software requirements may be developed through Pexlabs.